BETHLEHEM, Pa. – For the first time in Musikfest’s nearly 40-year history, credit/debit cards will now be accepted throughout festival grounds. Fest-goers will be able to shop their favorite food vendors without the need to purchase paper food and beverage tickets. Credit/debit cards can also be used at all official Musikfest beverage stations including Coca-Cola booths, beer trucks, and festival bars serving mixed drinks. This update will lead to an improved experience for all attendees, eliminating the need to wait in more than one line. In order to be inclusive for all, patrons will be able to convert their cash into recyclable and reloadable CashCards at several locations throughout the festival.
There will no longer be a need to wait in a separate line while enjoying the festivities in the Historic Moravian District. If attendees do not have a credit or debit card, CashCards will be available at several booths throughout the festival. These cards can be reloaded throughout the duration of the festival. Like the food and beverage tickets of the past, CashCards will only work on festival grounds during the 10 days of the ‘fest. Once funds are redeemed and patrons are ready to leave, we encourage CashCard users to utilize the recycling stations that will be stationed throughout the ‘fest. As in years past, cash will still be accepted on the SteelStacks campus in the SouthSide Arts District.
“We are excited to offer this updated system through the Square platform,” Curt Mosel, Chief Operating Officer of ArtsQuest said. “Musikfest has been adapting and innovating since the very first ‘fest in 1984. We know this new system will lead to a better experience for all fest-goers, whether it’s their first time or their 38th time joining us.”
In addition to improving the attendee experience, this update will also help ensure the safety of vendors throughout the entirety of the ‘fest. This closed-loop payment system will track food and beverage purchases in real-time, leading to a more effective way to measure the festival’s significant economic impact on the region.
“As a community-driven festival, it is important for us to provide a fair and equitable experience for all,” Kassie Hilgert, President, and CEO of ArtsQuest said. “This system update will not only improve wait times, but the option of CashCards will ensure accessibility for those without credit or debit cards.”
Musikfest will take place Aug. 6 – 15, 2021, with a special preview night on Thurs., Aug. 5. Visit musikfest.org to view participating vendors and performers. You can also download the free Musikfest app, powered by PNC, from the Apple or Google Play app stores